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Data

Print media is a smart choice for
advertisers as it delivers a good ROI.

Measuring Print Media Campaigns

By correlating the media exposure and purchase behaviour, the impact on additional sales can be Measured, the so-called “sales uplift.” On the whole, print media is a smart choice for advertisers. They deliver good ROI, especially when repeated at various intervals of the year.

Measuring the amount of brochures/postcards placed in each venue and then taking weekly counts helps us to understand how much advertising is being taken from our displays. This is done at the time of replenishment of our displays and gives us a healthy measure of what’s been taken. These results are then applied to a geographical scale whereby a figure can be generated which is valuable knowledge, firstly for our logistics and secondly as a measure of popularity of campaign.

Further options for Measuring a campaign

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

Venue signature list

The Distribution team have a list of venues where your advert is placed. This in turn is signed venue by venue.

Campaign Photographs

Images of your advertisement are taken and are sent to you to give you a visual perspective of where the advert is placed

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