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Indoor Advertising

All you need to know about how
we print your campaigns.

We have put together a suite of documents below you can download that gives you all the information you need so we can print your campaign correctly.

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A3 POSTERS

A4 Posters

A5 POSTCARDS

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Download Print Specifications >
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A6 POSTCARDS

DL POSTCARDS

BEER MATS

We have advertising options to suit most budgets.

The Big Smoke Network, which currently boasts an established distribution span to England, Scotland and Wales, is created in direct collaboration with business owners. each venue/establishment is handpicked because it reaches quality consumers in the top categories sought after by advertisers.

RATE CARD FOR LONDON

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Tailor your National Campaign to Town and Citys Nationwide

RATE CARD NATIONWIDE

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We help you reach the correct
audience and demographics.

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“With the media know how and the support of Big Smoke Media, we have reached the correct audience and demographics which has secured some great coverage for the Far East Film Festival. The annual Terracotta Far East Film Festival is now into its fifth year and this also marks the fifth year of working with the team at Big Smoke Media. The coverage we get from PR to print media in Cinemas, i’m certain that our campaigns with Big smoke played a significant part in generating a huge amount of interest for our Annual Event”

Joey Leung / Terracotta Media

“We used Big Smoke for some postcard distribution around Covent Garden. The very next day we had a comeback from new customers who had seen the display.”

Mark Rothman / Manager of the Top Secret Comedy Club

“We value the Big Smoke racks in our cinema because the refills and general up keep are very reliable. Generally the postcards look great, really artistic and tasteful.”

Dennis / Manager of Curzon Soho.

What are a the benefits of each type of print advertising with big smoke?

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POSTCARDS

A self selected and charismatic print media displayed in smart and stylish display racks. A proven, reliable and colourful way to bring the people to the message.

Benefits

  • Excellent pick up rates.
  • Multiple images. We can print and display more than one design for no extra cost.
  • Highly visible and striking. Postcards get taken but they also act as mini billboards.
  • Double sided media. Four colour front and back.
  • Mobile media. People literally take the message.
  • Shared Media. When people in a social venue, such as a bar, pick up a card they usually share the information with others.

Networks

  • London display wall rack established since 1992.
  • Hotel single stand distribution.
  • Nationwide single stand distribution.

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BEER MATS

Pub, bar and restaurant targeted media. Usually for clients associated with entertainment, events, music, fashion, travel, leisure, sport, gambling and of course beer!

Benefits

  • Targeted area demographic.
  • Double sided media. Four colour front and back.
  • Mobile Media. People literally take the message.
  • Shared Media. A beer mat can be noticed and discussed by everyone round the table.
  • Informative as well as serving a purpose for the drink!

Networks

Wherever there are pubs, bars and restaurants. We go where you ask us to go.

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LEAFLETS

Traditional print media that's perfect for events, entertainment and attractions. A self selected and compact media option that fits and folds in pockets and serves as a perfect information tool.

Benefits

  • Highly informative. The information is at hand; literally - just open up a booklet. No need for Wi-Fi!.
  • Multi page. You have pages of room to fit lots of information.
  • Compact but striking. Like postcards, the size of leaflets allows for smart display whilst being highly visible.
  • Mobile Media. People literally take home the message.
  • Shared Media. People discuss leaflet information with friends and family.

Networks

  • London display wall rack established since 1992. These racks also accommodate the display of leaflets with the top two slots.
  • Hotels, pubs, bars and restaurants all across the country are targeted by using smart single slot dispenser stands. The demographic and area targeted is in the hands of you the client.

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POSTERS

A3 Size posters are displayed predominately in shops, bars, pubs, restaurants and cafes. Traditional but reliable and will always be used as a necessary marketing tool

Benefits

  • Mini billboard.
  • Options on indoor and outdoor window display.
  • Targeted area demographic.
  • Visible and Striking
  • Low production rates meaning lower prices for tight budget campaigns.

Networks

  • Anywhere in UK. Whether it is shops, bars, pubs or restaurants - A3 posters are temporary and therefore commonly welcomed. Name the demographic and the area and we'll meet the criteria for distribution and display.

Indoor advertising is an effective way to communicate with an audience

Big Smokes interesting approach to communication with an audience does not make us different from other advertising models, its just a derivative from outdoor advertising. The concept is to use the restaurant/bar Cinema/gym as an advertising environment. Postcard Racks on the wall of a Cinema or a Restaurant has chances of being perceived with around 60-80% accuracy. The communication is very simple and evokes cheerful emotions, and the ‘wow’ factor of super cool advertising containing impressive graphics printed in high quality. Generating the right emotions with the desired audience is where advertisers want to gain an edge, and has all the ingredients used to build a brand name, or sell a product.

To sum up the effectiveness of indoor advertising we can say the following about this kind of media

Firstly it is an effective way to communicate with an audience

Secondly its a great way to promote products/services and drive more sales

...and thirdly, its a great advertisng medium to present updates and build identity.

Indoor advertising is voluntary source of information. Adverts and commercials on tv and the internet sometimes give a bad experience and can be misinterpreted. Indoor advertising differs greatly in that it is not being pushed to an unwilling audience.

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